Big Machine

ELEPHANT IN THE ROOM
Skills

Cg, Set Design, Color, Art Direction, Pre-Visualization, 3D Animation, Matte Painting, Digital Environment, Planning And Budgeting

The concept of creating a full CG elephant, interacting in a room full of live actors, was going to need a team of VFX heavy hitters. That’s when FuseFX teamed up with Big Machine to create Geico’s latest spot. 

When A+E Networks asked creative agency Big Machine to work on a project showcasing three different series across the company’s networks, while also tying into a GEICO insurance campaign, the agency had a large task on their hands. Ultimately deciding to create three spots that aligned with Geico’s “’Surprising’ Campaign” the team borrowed elements from History, A&E, and Lifetime’s classic branding.

It was then that Big Machine realized they needed big talent to make their big ideas come to life. The concept of creating a full CG elephant, interacting in a room full of live actors, was going to need a team of VFX heavy hitters.

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“Developing creative ways to convey human emotions on animals can be challenging. We created a variety of expressions and rigging controls to allow our animators to articulate the elephants face as well as his body to create a believable virtual performance. Additionally, we paid close attention to all of the small details on the elephant’s skin and the many small hairs covering his face and body. All of this compounded to create what we hope is a believable experience for the viewer.” Prior to bringing in the FuseFX team, Director Steve Petersen worked with the actors to believably interact with the literal elephant in the room. Next, FuseFX VFX Supervisor Chad Wanstreet, and his team worked with Big Machine to add a life-size, CG talking elephant to the scene.

  • Fuse FX was an amazing production partner on our Geico “Elephant in the Room” spot. As challenges arose they were incredibly responsive working through issues as true collaborators. The presence of their on-set VFX Supervisor, Chad Wanstreet, was most welcome. He was constantly working to find ways to make sure we got the end result we wanted without impeding the physical production process.  And he often made suggestions that elevated the creative, visuals and ultimately the comedy. The final result is amazing and one of the best spots I’ve ever worked on.

    Steve Petersen, Director / Co-Founder 

Wansteet explains, “Developing creative ways to convey human emotions on animals can be challenging. We created a variety of expressions and rigging controls to allow our animators to articulate the elephants face as well as his body to create a believable virtual performance. Additionally, we paid close attention to all of the small details on the elephant’s skin and the many small hairs covering his face and body. All of this compounded to create what we hope is a believable experience for the viewer.”

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